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Fashion history is literally paved with deceased diffusion lines: D&G, closed in 2011; Marc by Marc Jacobs, interrupted in 2015; Burberry Prorsum, Brit and London closed in the same year; Versus reabsorbed by Versace Jeans in 2018; Raf by Raf Simons frozen in 2009. All these lines have been interrupted for different . See moreMany other diffusion lines and secondary lines have been successful, and this is because they have managed to avoid the pitfalls in which the competition has . See moreThe two reasons for the survival of a diffusion line, therefore, can be sum-up considered or the perfect alignment with the identity of a mainline; or the ability to . See more For one, diffusion lines, which once dominated the middle market, must now .
The only diffusion line that’s both truly thriving and hasn’t changed the reputation . Everyone else, such as Gucci, Balenciaga, Saint Laurent, Celine, Louis Vuitton and so on, has chosen a model of unitary growth - and now Valentino is among them too. For one, diffusion lines, which once dominated the middle market, must now contend with the rise of accessible luxury titans like Michael Kors and Tory Burch, both of which position their more affordable offerings as genuine mainline product. The only diffusion line that’s both truly thriving and hasn’t changed the reputation of its parent company is Miu Miu, but it was never as inexpensive as most of its contemporaries or as closely associated with its parent company, so it never pulled Prada down market.
A diffusion line (also known as a bridge line) is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retail at much higher prices. What the industry calls a ‘diffusion’ line – a (slightly) lower-priced, more youthful collection released by a luxury brand – is currently one of fashion’s most talked-about gambits. These diffusion lines allow luxury brands to reach a broader audience by offering similar styles at a reduced cost, using less expensive materials and producing larger quantities. Examples of luxury brands with diffusion lines include Armani, Moschino, and Marc Jacobs. And Luar, Raul Lopez’s brand known for its sell-out Ana bag, will debut its Basics line at an upcoming show in September; it will start with five items — a hoodie, sweatpants, leggings and two T-shirts — and nothing will cost more than 0.
In fashion, the term “diffusion brand” means a secondary line by a well-known designer. (Think Marc by Marc Jacobs, CK by Calvin Klein.) They are intended to reach a younger, aspirational demographic with lower price points and edgier items — all while generating extra revenue. In this post [show] You won't hear LVMH calling the line diffusion--but by ramping up the house's offer at entry-level prices each summer, Paula's is serving a somewhat similar purpose by broadening the appeal of what could have been considered, until recently, a very niche house. Loewe Acquires Paula's.
LOUIS VUITTON Official USA site - Explore the World of Louis Vuitton, read our latest News, discover our Women's and Men's Collections and locate our Stores. Everyone else, such as Gucci, Balenciaga, Saint Laurent, Celine, Louis Vuitton and so on, has chosen a model of unitary growth - and now Valentino is among them too. For one, diffusion lines, which once dominated the middle market, must now contend with the rise of accessible luxury titans like Michael Kors and Tory Burch, both of which position their more affordable offerings as genuine mainline product. The only diffusion line that’s both truly thriving and hasn’t changed the reputation of its parent company is Miu Miu, but it was never as inexpensive as most of its contemporaries or as closely associated with its parent company, so it never pulled Prada down market.
A diffusion line (also known as a bridge line) is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retail at much higher prices. What the industry calls a ‘diffusion’ line – a (slightly) lower-priced, more youthful collection released by a luxury brand – is currently one of fashion’s most talked-about gambits. These diffusion lines allow luxury brands to reach a broader audience by offering similar styles at a reduced cost, using less expensive materials and producing larger quantities. Examples of luxury brands with diffusion lines include Armani, Moschino, and Marc Jacobs.
And Luar, Raul Lopez’s brand known for its sell-out Ana bag, will debut its Basics line at an upcoming show in September; it will start with five items — a hoodie, sweatpants, leggings and two T-shirts — and nothing will cost more than 0. In fashion, the term “diffusion brand” means a secondary line by a well-known designer. (Think Marc by Marc Jacobs, CK by Calvin Klein.) They are intended to reach a younger, aspirational demographic with lower price points and edgier items — all while generating extra revenue. In this post [show] You won't hear LVMH calling the line diffusion--but by ramping up the house's offer at entry-level prices each summer, Paula's is serving a somewhat similar purpose by broadening the appeal of what could have been considered, until recently, a very niche house. Loewe Acquires Paula's.
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